Rolex Boutique Santa Monica Close

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Our History

Rolex and GEARYS Santa Monica History

An integral feature of the Los Angeles luxury market since 1930, GEARYS has been a proud Official Rolex Jeweler since 1998. Certified, in-house watchmakers at its Santa Monica and Rodeo Drive locations and experienced Sales Professionals at every GEARYS | Rolex showroom ensure that GEARYS is trusted by scores of clients who seek help in selecting and servicing their invaluable Rolex timepieces.
Our Rolex History

Sustainable Growth

GEARYS is able to offer its clients an unrivaled luxury experience with a highly knowledgeable team, first-rate service, and a large selection of the finest Rolex watches at its multiple locations in Santa Monica, Century City, Beverly Hills, and Rodeo Drive. With this strong foundation, GEARYS' important partnership with Rolex has grown to incredible heights, with an exciting announcement coming later in 2023.

Our Rolex History

The Next Chapter

GEARYS and Rolex began their strong relationship in 1998 with the debut of a Rolex showroom in the GEARYS Beverly Hills flagship. In 2004, this was followed by the first dedicated GEARYS Rolex boutique on the famous Rodeo Drive in Beverly Hills. Then, in 2009, GEARYS inaugurated the bustling Century City Mall boutique, which contains a vast array of Rolex timepieces on display. In 2017, GEARYS expanded its partnership with Rolex when it established an extensive 3,100-sq. ft. space in Santa Monica.

Our Rolex History
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